Every brand needs both on-page and off-page SEO to appear in the relevant search engine results and boost its website traffic. Without one of them, brands cannot succeed entirely in the organic space.
63.41% of all US web traffic referrals come from Google. This shows that most brands’ SEO practices are aimed at ranking highly on search engine results.
SEO strategies are generally split into two levels: on-page vs off-page SEO.
- On-page SEO focuses on building a website that is appealing, engaging, and structured enough to attract users and search engines.
- Off-page SEO focuses on building strategies that give maximum exposure to the website and works on promoting the website around the web.
Essential Factors of On-page SEO
On-page SEO is everything companies do to enhance their website position in search engines. It ensures that content and pages are picked by search engine crawlers and get indexed easily. Besides that, on-page SEO is also responsible for improving search users’ experience and solving relevant queries. This makes Google acknowledge the site’s authenticity and refer them to searchers.
Some of the essential factors of SEO are:
Page speed:
Many businesses outsource SEO services to ensure that content, media, and other page elements are well-adjusted to keep the website pages at a better speed. Google encourages websites whose pages load faster and take less time to show content. The website’s slow speed disturbs users’ online experience, and many users leave the site before the page eventually loads. These increase the website’s bounce rate and signal to search engines that the website cannot meet user expectations. B2B SEO agencies and experts solve page speed problems by compressing media files, managing Javascript files, and clearing cache to optimize page speed.
Title tags:
Title tags are the first thing that appears in search engine results. These are also called page titles. The words on the title dictate whether the topic is relevant to the user’s current problem or need. At the same time, Google crawlers also rely on the keywords in title tags to rank them for related search queries.
Content quality:
On-page SEO’s main crux is content, as it is mainly responsible for creating content pieces that are valuable, informative, and up-to-date. SaaS SEO services hold content quality a significant factor in on-page SEO and strive to provide user-friendly, unique, helpful, and relevant information.
Mobile-friendliness:
Mobile friendliness means the ability of website pages to work and function the same on mobile devices. On-page SEO ensures that every website page is designed for mobile users, and the pages can shrink to fit every device screen. This means that website pages on mobile need to be responsive, easy to navigate, and fast in speed.
Essential Factors of Off-Page SEO
Off-page SEO is the process of using multiple strategies and techniques to promote a website across the web. Here are some of the essential factors of off-page SEO that complement organic marketing efforts :
Backlinks:
Many website’s off-page SEO growth is determined by the amount and quality of backlinks. Backlinks are the links that appear on third-party websites and pass the link juice to brand websites, making one’s presence more authentic and trustworthy. Backlinks are used to improve a website’s domain ratings and authority. Off-page SEO experts find other relevant sites to secure backlinks and promote the site’s priority pages. Backlink efforts immensely help in ranking website pages.
Social media:
Social media shares, comments, and likes may not directly add value to page ranking abilities. However, brands can leverage their loyal social following to increase their website traffic. Social media still holds a significant spot in promoting sites online. Brands can add links to their social profiles, encouraging users to visit their sites and improving the growth of their website traffic.
Google My Business:
Google My Business (GMB) helps companies provide all the necessary details directly to Google. This will help Google pick brands for local searches. The information businesses provide will be industry type, working hours, and contact information.
Closing Words
On-page and off-page SEO are two of the major types of SEO that dictate the capability of websites to thrive organically. On-page includes factors like page speed, content quality, and mobile friendliness to improve users’ experience. Off-page SEO includes backlinks and social media to improve the website’s authority. To conclude, on-page and off-page SEO sustain brands in the organic landscape.
